geowatt in One Sentence
geowatt is a hotel's power in AI search: the level of verified facts, clear entity signals, and relevant content a hotel needs for ChatGPT, Gemini, Claude, and Google AI to recommend it for typical guest queries.
geowatt is a concept, not a number. It is measured using the GEO Score (0–100) and Share of Voice.
Why a Dedicated Term?
SEO describes rankings in a list of links. In an AI answer, there is no ten-position list, but usually two to three named hotels. What matters is whether the AI has enough solid substance about a hotel to recommend it. That exact substance is what geowatt refers to.
The Four Pillars of geowatt
1. Facts: Amenities, location, target audience, prices, made machine-readable via Schema.org JSON-LD and llms.txt.
2. Entity: Name, address, phone number, and website match everywhere – on the website, in Google, Wikidata, OpenStreetMap, and booking portals.
3. Answers: Content that answers specific non-brand queries, such as regarding wellness, families, dogs, or directions.
4. External proof: Mentions on sources that AI systems trust, such as travel guides, press, and review portals.
How to Measure geowatt
Typical guest queries are regularly posed to multiple AI systems. The analysis determines how often and at what position the hotel is named, and who is mentioned instead. This produces the GEO Score, Share of Voice, and the list of topics with the greatest potential.
How a Hotel Gains More geowatt
Add missing facts to the website and deliver them via Schema.org.
Correct discrepancies across profiles and link profiles from the website.
Create dedicated, fact-rich pages for topics where the hotel is not mentioned.
Remeasure after each action to verify whether AI systems mention the hotel more frequently.