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Claude

Visibility in Claude: how Claude recommends your hotel

Claude by Anthropic is increasingly used for travel planning. geowatt measures whether Claude recommends your hotel, together with ChatGPT and Gemini.

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How Claude chooses hotels

  • Claude answers from training knowledge and, with web search enabled, can retrieve and cite current sources.
  • Anthropic uses its own crawlers (e.g. ClaudeBot). Your robots.txt decides whether your pages may be read.
  • Clear, well-structured facts on your website make it easier to describe your hotel correctly.

What your hotel can do

  • Allow Anthropic crawlers in your robots.txt.
  • Keep facts on your own website clear and complete: location, amenities, target guests, prices, arrival.
  • Keep Schema.org (Hotel, FAQPage) and an llms.txt up to date via Auto-Sync so AI finds your facts in machine-readable form.
  • Maintain Google, Tripadvisor and Booking profiles with identical name, address and phone (NAP).

Typical guest question

“Business hotel in Bolzano with a meeting room and good rail links?”

geowatt asks exactly these questions without your hotel name in ChatGPT, Gemini and Claude and shows who gets recommended.

Updated · geowatt editorial team

Why visibility in Claude matters for hotels

Guests ask Claude for a recommendation, not a list of links. The answer usually names only a few hotels. If yours is missing, it is not compared and not booked.

Every recommendation that leads to your website can become a direct booking without OTA commission.

Where Claude gets its hotel knowledge

Anthropic's Claude answers from training knowledge and, with web search enabled, fetches and cites current sources. Anthropic documents its own crawlers such as ClaudeBot, Claude-SearchBot and Claude-User, which you allow or block in robots.txt.

Hotels described consistently and concretely across many trusted sources get named: own website, Google Business Profile, review sites, travel guides.

Contradicting details such as different addresses or outdated offers make a recommendation less likely.

Visibility in ChatGPT, Gemini & Claude

What a real guest question looks like

Guests rarely name a hotel. They describe their wish: region, occasion, amenities.

geowatt asks exactly these questions without your hotel name and stores the answer word for word, so you see whether you are named, at which rank, and who is recommended instead.

Common hotel mistakes

Blocked crawlers: a strict robots.txt blocks ClaudeBot, Claude-SearchBot, Claude-User.

Facts only in images or PDFs.

Marketing language instead of facts.

Watching only one system: guests use ChatGPT, Gemini and Claude.

How visible am I in Claude?

One test question is not enough. geowatt regularly checks guest questions for your topics and markets, separates branded from non-branded questions and shows your share of voice. The Autopilot keeps Schema.org and llms.txt current via Auto-Sync, with evidenced facts only.

Get found in Claude in 6 steps

  1. 1Allow crawlersAllow ClaudeBot, Claude-SearchBot, Claude-User in robots.txt.
  2. 2Keep facts as textDescribe location, rooms, amenities, audiences, prices from and arrival clearly.
  3. 3Schema.org and llms.txt via Auto-SyncProvide machine-readable hotel and FAQ data and keep it current automatically.
  4. 4Align profilesKeep name, address and phone (NAP) identical everywhere.
  5. 5Answer guest questionsOne page with concrete answers per key audience.
  6. 6Measure impactCheck regularly whether ChatGPT, Gemini and Claude name your hotel more often.

Every AI assistant counts

Your guests use more than one system. geowatt measures them all together and closes gaps with its Autopilot.

Visibility in ChatGPT Visibility in Gemini Visibility in Perplexity

Frequently asked questions

Yes, Claude is used for research and travel planning. The measurement shows how often your hotel is named.

Evidenced facts on your website, Schema.org, an llms.txt via Auto-Sync and consistent profiles.

Allowed crawlers, clear facts on your website, machine-readable data (Schema.org, llms.txt) and consistent profiles. The six steps above show the order.

By being described concretely and consistently in trusted sources. AI assistants recommend what they can back up.

Does Claude recommend your hotel?

Check for free in ChatGPT, Gemini and Claude at once. Website only, no credit card.

Start free AI check