Definition
A GEO audit evaluates whether and how AI assistants mention a business for relevant queries, who is named instead, and which facts or content are missing.
What a Good GEO Audit Includes
Real non-branded queries submitted to multiple AI systems.
The verbatim responses as evidence.
Competitors mentioned instead of you.
A fact check: Does the AI describe prices and offerings accurately?
Technical fundamentals like llms.txt and Schema.org.
Prioritized action items.
Manual vs. Automated?
Manual audits take days and capture only a single point in time. AI responses change constantly. An automated audit tests regularly and makes changes visible.