The Right Queries
Measurement is conducted using non-branded queries. If you include the brand name in the prompt, you will almost always receive a mention and measure nothing meaningful.
Key Metrics
Share of responses with mentions.
Position in the response.
Share of Voice compared to competitors.
Fact accuracy.
Why the GEO Score Functions Like a Market Index
What the SISTRIX Visibility Index is for traditional SEO, the geowatt GEO Score is for GEO: a benchmark making visibility in AI responses comparable.
The score is not a school grade or a percentage rate. 100 represents the theoretical maximum: rank #1 for every guest query, across every AI system, and in every market. In practice, no hotel achieves this.
The score aggregates how often and how prominently a hotel is recommended for real guest queries. Even moderate values can signal a strong market position.
The metric becomes truly actionable through competitive comparison: Who leads, what is the gap, and in which AI system is the hotel missing?
Tools
General tools like SISTRIX AI Visibility or Otterly.AI measure brands across all industries. geowatt specializes in hotels and implements measures directly via AI Autopilot.